Companies using Unified Id 2.0 by The Trade Desk Inc in 2025
As of 2025, 313 verified companies use Unified Id 2.0 – across industries, company sizes, and geographies. This is real, verified data. Whether you’re looking to analyze the market, build a target list, or get a sales edge – this is your starting point.
What is Unified Id 2.0 by The Trade Desk Inc?
Unified Id 2.0 by The Trade Desk, is an open-source, privacy-conscious identifier designed for the digital advertising ecosystem. It aims to provide a consistent and reliable way to identify users across different websites and platforms without relying on third-party cookies. It’s particularly useful for advertising companies, marketing departments, and technology platforms looking to improve ad targeting, personalization, and measurement while prioritizing user privacy. It streamlines operations in areas like advertising, marketing, and data analytics.
Last updated date
August 17, 2025
Number of Companies using
313
The majority are based in the
United States
Most common industry?
Media & Internet
Unified Id 2.0’s sample user list in 2025
Company Name
Country
Industry
Employees
Revenue
Product
Woot
United States
United States
Department Stores, Shopping Centers & Superstores
500
$802.8M
Unified Id 2.0
We have data on 313 companies that use Unified Id 2.0. Our Unified Id 2.0 customers list is available for download and comes enriched with vital company specifics, including industry classification, organizational size, geographical location, funding rounds, and revenue figures, among others.
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Unified Id 2.0 users and customers by country
United States
Brazil
2.6K Companies
Australia
2.6K Companies
Canada
2.6K Companies
United Kingdom
2.6K Companies
Where Unified Id 2.0 Shows Up Most
Unified Id 2.0 is used across a wide range of sectors:
Media & Internet
Broadcasting
Retail
Newspapers & News Services
Hospitality
From lean startups to global enterprises, Unified Id 2.0’s footprint is wide, and that means opportunity.
Tech Stack Database
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FAQs
Contact UsHow latest this data is?
This data is updated on August 17, 2025
What is Unified Id 2.0?
Unified Id 2.0 is an open-source, privacy-conscious identifier designed for the digital advertising ecosystem. It provides a consistent and reliable way to identify users across different websites and platforms without third-party cookies.
Who developed Unified Id 2.0?
Unified Id 2.0 was developed by The Trade Desk.
How many companies are using Unified Id 2.0 in 2025?
As of 2025, our data shows that 313 verified companies are using Unified Id 2.0.
Which industries are most commonly using Unified Id 2.0?
The Media & Internet industry is the most prevalent user of Unified Id 2.0, followed by Broadcasting, Retail, Newspapers & News Services, and Hospitality.
Which countries have the highest adoption of Unified Id 2.0?
The United States leads in the adoption of Unified Id 2.0, followed by Brazil, Australia, Canada, and the United Kingdom.