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Companies using IBM Watson Marketing (SilverPop) by IBM in 2025

As of 2025, 952 verified companies use IBM Watson Marketing (SilverPop) – across industries, company sizes, and geographies. This is real, verified data. Whether you’re looking to analyze the market, build a target list, or get a sales edge – this is your starting point.

https://www.ibm.com

What is IBM Watson Marketing (SilverPop) by IBM?

IBM Watson Marketing (SilverPop) by IBM is a cloud-based digital marketing platform that provides marketing automation, email marketing, lead management, and customer analytics. It helps businesses to personalize customer experiences, automate marketing campaigns, and improve marketing ROI. It’s commonly used by marketing departments across various industries, particularly in sectors like e-commerce, retail, financial services, and technology.

Last updated date

August 17, 2025

Number of Companies using

952

The majority are based in the

United States

Most common industry?

Manufacturing

IBM Watson Marketing (SilverPop)’s sample user list in 2025

Company Name

Country

Industry

Employees

Revenue

Product

Amazon

United States flag
United States

Apparel & Accessories Retail

1556000

$650.3B

IBM Watson Marketing (SilverPop)

Microsoft

United States flag
United States

Database & File Management Software

228000

$270B

IBM Watson Marketing (SilverPop)

CVS Health

United States flag
United States

Drug Stores & Pharmacies

219000

$379B

IBM Watson Marketing (SilverPop)

McKesson

United States flag
United States

Drug Stores & Pharmacies

43000

$359.1B

IBM Watson Marketing (SilverPop)

IBM

United States flag
United States

Custom Software & IT Services

270300

$62.8B

IBM Watson Marketing (SilverPop)

UnitedHealth Group

United States flag
United States

Insurance

400000

$410.1B

IBM Watson Marketing (SilverPop)

UPS

United States flag
United States

Freight & Logistics Services

490000

$90.9B

IBM Watson Marketing (SilverPop)

Verizon

United States flag
United States

Telephony & Wireless

99400

$135.3B

IBM Watson Marketing (SilverPop)

CISCO

United States flag
United States

Telecommunication Equipment

90400

$55.6B

IBM Watson Marketing (SilverPop)

Tesla

United States flag
United States

Motor Vehicles

125665

$95.7B

IBM Watson Marketing (SilverPop)

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We have data on 952 companies that use IBM Watson Marketing (SilverPop). Our IBM Watson Marketing (SilverPop) customers list is available for download and comes enriched with vital company specifics, including industry classification, organizational size, geographical location, funding rounds, and revenue figures, among others.

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IBM Watson Marketing (SilverPop) users and customers by country

United States flag
United States
United Kingdom flag
United Kingdom

2.6K Companies

Canada flag
Canada

2.6K Companies

Germany flag
Germany

2.6K Companies

Japan flag
Japan

2.6K Companies

Where IBM Watson Marketing (SilverPop) Shows Up Most

IBM Watson Marketing (SilverPop) is used across a wide range of sectors:

Manufacturing

Business Services

Software

Finance

Retail

From lean startups to global enterprises, IBM Watson Marketing (SilverPop)’s footprint is wide, and that means opportunity.

sectors

How It Works

It’s everything you wish outbound was—automated, precise, and scalable.

  • Landbase finds and qualifies your ideal prospect data automatically
  • Landbase deploys specialized AI agents to generate and run high-converting campaigns
  • Landbase executes across all channels, handling all the technical complexity behind the scenes.
  • Your pipeline fills up. You get to focus on strategy, not busywork.

Trusted by High-Performing GTM Teams

Join the teams using Landbase to:

  • Eliminate manual prospecting
  • Fill pipeline faster
  • Win against competitors
  • Built for SDRs, AEs, RevOps, and GTM Leaders
  • Powered by AI. Delivered with Speed

This data is updated on August 17, 2025

IBM Watson Marketing (SilverPop) is a cloud-based digital marketing platform by IBM that offers marketing automation, email marketing, lead management, and customer analytics.

It helps businesses personalize customer experiences, automate marketing campaigns, and improve their marketing ROI.

As of 2025, our data shows that 952 verified companies are using IBM Watson Marketing (SilverPop).

IBM Watson Marketing (SilverPop) is used across various industries, with a strong presence in Manufacturing, Business Services, Software, Finance, and Retail.

The United States has the highest number of companies using IBM Watson Marketing (SilverPop).