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Companies using IBM Unica by IBM in 2025

As of 2025, 388 verified companies use IBM Unica – across industries, company sizes, and geographies. This is real, verified data. Whether you’re looking to analyze the market, build a target list, or get a sales edge – this is your starting point.

https://www.ibm.com

What is IBM Unica by IBM?

IBM Unica by IBM is a comprehensive marketing automation platform designed to orchestrate and personalize customer interactions across various channels. It’s widely used to streamline operations in areas like campaign management, marketing analytics, and real-time personalization. It is typically used by marketing departments across various industries.

Last updated date

August 17, 2025

Number of Companies using

388

The majority are based in the

United States

Most common industry?

Business Services

IBM Unica’s sample user list in 2025

Company Name

Country

Industry

Employees

Revenue

Product

CVS Health

United States flag
United States

Drug Stores & Pharmacies

219000

$379B

IBM Unica

IBM

United States flag
United States

Custom Software & IT Services

270300

$62.8B

IBM Unica

UnitedHealth Group

United States flag
United States

Insurance

400000

$410.1B

IBM Unica

Accenture

Ireland flag
Ireland

Custom Software & IT Services

791000

$68.5B

IBM Unica

Cigna

United States flag
United States

Insurance

73500

$247.1B

IBM Unica

InterContinental Hotels Group

United Kingdom flag
United Kingdom

Lodging & Resorts

385000

$4.9B

IBM Unica

Verizon

United States flag
United States

Telephony & Wireless

99400

$135.3B

IBM Unica

Wells Fargo

United States flag
United States

Banking

215332

$82.3B

IBM Unica

Shell

United Kingdom flag
United Kingdom

Convenience Stores, Gas Stations & Liquor Stores

96000

$281.1B

IBM Unica

CISCO

United States flag
United States

Telecommunication Equipment

90400

$55.6B

IBM Unica

Showing 10 of 388 results

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We have data on 388 companies that use IBM Unica. Our IBM Unica customers list is available for download and comes enriched with vital company specifics, including industry classification, organizational size, geographical location, funding rounds, and revenue figures, among others.

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IBM Unica users and customers by country

United States flag
United States
United Kingdom flag
United Kingdom

2.6K Companies

France flag
France

2.6K Companies

Australia flag
Australia

2.6K Companies

Canada flag
Canada

2.6K Companies

Where IBM Unica Shows Up Most

IBM Unica is used across a wide range of sectors:

Business Services

Finance

Banking

Retail

Custom Software & IT Services

From lean startups to global enterprises, IBM Unica’s footprint is wide, and that means opportunity.

sectors

How It Works

It’s everything you wish outbound was—automated, precise, and scalable.

  • Landbase finds and qualifies your ideal prospect data automatically
  • Landbase deploys specialized AI agents to generate and run high-converting campaigns
  • Landbase executes across all channels, handling all the technical complexity behind the scenes.
  • Your pipeline fills up. You get to focus on strategy, not busywork.

Trusted by High-Performing GTM Teams

Join the teams using Landbase to:

  • Eliminate manual prospecting
  • Fill pipeline faster
  • Win against competitors
  • Built for SDRs, AEs, RevOps, and GTM Leaders
  • Powered by AI. Delivered with Speed

This data is updated on August 17, 2025

IBM Unica is a comprehensive marketing automation platform designed to orchestrate and personalize customer interactions across various channels. It streamlines operations in areas like campaign management, marketing analytics, and real-time personalization.

As of 2025, there are 388 verified companies using IBM Unica.

IBM Unica is used across various industries, including Business Services, Finance, Banking, Retail, and Custom Software & IT Services.

IBM Unica is heavily used in the United States, United Kingdom, France, Australia, and Canada.

The IBM Unica customer list includes vital company specifics such as industry classification, organizational size, geographical location, funding rounds, and revenue figures.