Companies using IBM Unica by IBM in 2025
As of 2025, 388 verified companies use IBM Unica – across industries, company sizes, and geographies. This is real, verified data. Whether you’re looking to analyze the market, build a target list, or get a sales edge – this is your starting point.
What is IBM Unica by IBM?
IBM Unica by IBM is a comprehensive marketing automation platform designed to orchestrate and personalize customer interactions across various channels. It’s widely used to streamline operations in areas like campaign management, marketing analytics, and real-time personalization. It is typically used by marketing departments across various industries.
Last updated date
Number of Companies using
388
The majority are based in the
United States
Most common industry?
Business Services
IBM Unica’s sample user list in 2025
We have data on 388 companies that use IBM Unica. Our IBM Unica customers list is available for download and comes enriched with vital company specifics, including industry classification, organizational size, geographical location, funding rounds, and revenue figures, among others.
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IBM Unica users and customers by country
2.6K Companies
2.6K Companies
2.6K Companies
2.6K Companies
Where IBM Unica Shows Up Most
IBM Unica is used across a wide range of sectors:
Business Services
Finance
Banking
Retail
Custom Software & IT Services
From lean startups to global enterprises, IBM Unica’s footprint is wide, and that means opportunity.

Tech Stack Database
How It Works
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FAQs
Contact UsHow latest this data is?
This data is updated on August 17, 2025
What is IBM Unica?
IBM Unica is a comprehensive marketing automation platform designed to orchestrate and personalize customer interactions across various channels. It streamlines operations in areas like campaign management, marketing analytics, and real-time personalization.
How many companies are using IBM Unica in 2025?
As of 2025, there are 388 verified companies using IBM Unica.
Which industries are using IBM Unica?
IBM Unica is used across various industries, including Business Services, Finance, Banking, Retail, and Custom Software & IT Services.
In which countries is IBM Unica most popular?
IBM Unica is heavily used in the United States, United Kingdom, France, Australia, and Canada.
What kind of data is available in the IBM Unica customer list?
The IBM Unica customer list includes vital company specifics such as industry classification, organizational size, geographical location, funding rounds, and revenue figures.